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Getting Your Event on Google Events: A Complete Guide

Step-by-step process to showcase your events on Google and reach a wider audience

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SERP API Example 

const response = await fetch(
  'https://www.fetchserp.com/api/v1/search?' + 
  new URLSearchParams({
    search_engine: 'google',
    country: 'us',
    pages_number: '1',
    query: 'serp+api'
  }), {
    method: 'GET',
    headers: {
      'accept': 'application/json',
      'authorization': 'Bearer TOKEN'
    }
});

const data = await response.json();
console.dir(data, { depth: null });
Connected 200 OK
SERP Results

Introduction to Google Events

Getting your event on Google Events is an excellent strategy to increase visibility and attract more attendees. Google Events allows event organizers to showcase their events directly in Google Search and Google Maps, making it easier for potential attendees to discover your event when searching locally or globally. If you’re looking to boost your event promotion, understanding how to list your event on Google is essential.

Why Is Listing Your Event on Google Important?

Visibility is key to success in any event planning. When your event appears on Google Events, it appears among local search results, Google Maps, and even in Google Assistant. This extensive exposure can significantly increase attendance, improve brand awareness, and help your event reach a wider audience. Moreover, Google provides valuable insights through analytics, helping you understand your audience better.

Step-by-Step Guide to Get Your Event on Google Events

Getting your event listed on Google Events might seem complicated, but with a structured approach, it becomes straightforward. Follow these essential steps to ensure your event gets the visibility it deserves.

1. Create or Claim Your Google My Business Listing

The first step is to have a verified Google My Business (GMB) listing. If you already have a business profile, ensure it’s claimed and verified. If not, create a new profile for your event venue or organization. A well-optimized GMB profile is the foundation for listing your event on Google.

2. Use Google Calendar for Public Events

Google Calendar is a powerful tool to share your event details publicly. You can create a new event on Google Calendar, add all relevant details, and set it to public. Once published, your event can appear in Google Search and Google Maps, especially if combined with your GMB profile.

3. Add Structured Data to Your Website

Implementing schema markup for events on your website helps Google understand your event content better. Use the Event schema markup to provide details such as event name, date, location, and ticketing information. This structured data enhances your chances of appearing in Google’s local panels and search results.

4. Promote Your Event on Your Website and Social Media

Ensure your event details are prominently displayed on your website and shared across your social media channels. Use engaging descriptions, high-quality images, and clear calls-to-action. Link back to your Google Calendar or GMB profile to reinforce your listing.

5. Submit Your Event to Google for Inclusion

While Google primarily pulls event data from Google Calendar and GMB, you can also use third-party services or submit your event details via Google Search Console if you have a website. Check the latest Google guidelines for submitting event data to ensure eligibility and correctness.

Additional Tips for Success

  • Keep your event details accurate and up-to-date.
  • Use high-quality images and videos to attract attention.
  • Encourage attendees to leave reviews and share the event.
  • Leverage Google Ads for targeted promotion if appropriate.

Resources and Support

For more detailed assistance, visit this resource to learn about additional methods to get your event on Google. There are also many online tutorials and professional services that can help you optimize your listings effectively.

Conclusion

Getting your event on Google Events is an effective way to boost your event’s visibility and attract more attendees. By setting up a Google My Business profile, utilizing Google Calendar, adding structured data, and promoting your event online, you can ensure your event reaches the right audience. Stay consistent, keep your information updated, and leverage Google’s tools to maximize your event’s success.

Ready to get started? Visit this guide today and take the first step toward successful online event marketing.

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