fetchSERP API
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SERP API Made Simple

Mastering Competitor Keyword Research with Moz

Unlock the secrets to surpass your competitors by identifying their most valuable keywords using Moz's powerful tools and features.

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SERP API Example 

const response = await fetch(
  'https://www.fetchserp.com/api/v1/search?' + 
  new URLSearchParams({
    search_engine: 'google',
    country: 'us',
    pages_number: '1',
    query: 'serp+api'
  }), {
    method: 'GET',
    headers: {
      'accept': 'application/json',
      'authorization': 'Bearer TOKEN'
    }
});

const data = await response.json();
console.dir(data, { depth: null });
Connected 200 OK
SERP Results

Introduction to Competitor Keyword Analysis with Moz

In today’s competitive digital landscape, understanding your competitors' keywords is crucial for crafting an effective SEO strategy. Moz, a leading SEO tool provider, offers robust features to identify and analyze your competitors' keyword strategies. Whether you're a seasoned SEO professional or just starting, learning how to utilize Moz for competitor keyword research can significantly enhance your website's visibility and ranking.

Why Use Moz to Find Competitor Keywords?

Moz provides comprehensive data and user-friendly interfaces that make competitor keyword analysis accessible and actionable. By using Moz’s tools, you can uncover valuable insights such as which keywords drive traffic to your competitors, their ranking positions, and keyword gaps you can exploit to outrank them.

Step-by-Step Guide to Finding Competitor Keywords with Moz

1. Identify Your Main Competitors

Begin by listing your primary competitors—businesses or websites targeting similar keywords or audiences. Use Moz’s FetchSERP or conduct manual searches to verify which sites rank for your target keywords.

2. Use Moz’s Keyword Explorer

Moz’s Keyword Explorer is a powerful tool for analyzing keywords. Enter your competitors’ domains or specific keywords to see their ranking keywords. This feature helps you discover what keywords they are ranking for and identify new opportunities.

3. Analyze Domain Competitor Rankings

Using Moz’s Rankings API, you can fetch a domain’s current keyword rankings. This data shows which keywords are driving traffic to competitors and their current positions in search results.

4. Explore SERP Content for Insight

The SERP Content API allows you to analyze the top-ranking pages for your target keywords. By understanding the content strategies of your top competitors, you can optimize your own content for better rankings.

Advanced Tips for Outranking Competitors

  • Identify keyword gaps to find keywords your competitors have overlooked.
  • Focus on high-traffic, low-competition keywords for quick wins.
  • Analyze backlink profiles of competitors to find additional keyword opportunities.
  • Use Moz’s Keyword Difficulty scores to prioritize prospects.

Why Sign Up for Fetchserp to Enhance Your Keyword Research

Fetching accurate search engine results and domain rankings is vital for a detailed competitor keyword analysis. Fetchserp offers a powerful API with multiple endpoints, allowing you to automate keyword tracking, SERP content analysis, and domain rankings. With a starting credit pack of 2,500 credits at just $1 per 1000 tokens, you gain access to precise, up-to-date data across Google, Bing, DuckDuckGo, Yahoo, and Yandex.

Discover Fetchserp’s Powerful Tools for Competitor SEO Analysis

Take Action Today and Outrank Your Competition

Armed with Moz’s insights and Fetchserp’s API, you can implement a data-driven SEO strategy that targets high-value keywords, fills content gaps, and improves your overall search rankings. Don’t leave your success to chance — harness the power of advanced SEO tools to stay ahead in your industry.

Get Started with 2500 Free Credits