fetchSERP API
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SERP API Made Simple

Understanding Low Bing Keyword Rankings and How to Improve Them

Get actionable tips and expert insights to boost your Bing SEO and climb the search results quickly.

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SERP API Example 

const response = await fetch(
  'https://www.fetchserp.com/api/v1/search?' + 
  new URLSearchParams({
    search_engine: 'google',
    country: 'us',
    pages_number: '1',
    query: 'serp+api'
  }), {
    method: 'GET',
    headers: {
      'accept': 'application/json',
      'authorization': 'Bearer TOKEN'
    }
});

const data = await response.json();
console.dir(data, { depth: null });
Connected 200 OK
SERP Results

Introduction: Why Your Bing Keyword Rankings Matter

If you’re noticing that your keywords are ranking lower than expected on Bing, you're not alone. Many website owners and digital marketers face challenges with Bing SEO, especially as search engine algorithms evolve. Your Bing keyword ranking is crucial because it directly affects your visibility, organic traffic, and potential conversions. Understanding the reasons behind low Bing rankings can help you implement targeted strategies to enhance your site’s performance.

This comprehensive guide reveals the common factors influencing low Bing rankings, how Bing’s search algorithm works, and actionable tips to outrank your competitors. Whether you're new to Bing SEO or have struggled with rankings for some time, this article provides valuable insights to help you succeed.

Explore Fetchserp’s Bing Keyword Ranking Tool

Common Causes of Low Bing Keyword Rankings

  • Lack of Website Verification: Bing prioritizes verified sites. Without proper verification via Bing Webmaster Tools, your site might not be indexed correctly.
  • Insufficient Crawl Budget: Bing may not crawl all your pages regularly, especially if your site is large or has crawl barriers.
  • Poor On-Page SEO: Missing or ineffective keyword usage, lack of meta tags, poor content relevance, or slow page loading can hurt rankings.
  • Low-Quality Content: Bing values high-quality, authoritative content that meets user intent.
  • Technical SEO Issues: Broken links, duplicate content, improper redirects, or mobile-unfriendly design can negatively impact rankings.
  • Limited Backlinks and Authority: Bing considers domain authority and backlinks as ranking signals.
  • Unoptimized Keyword Strategy: Targeting overly competitive keywords or keywords with low search intent alignment reduces rankings.

Addressing these issues with a strategic SEO approach can dramatically improve your Bing rankings.

How Bing’s Search Algorithm Differs from Google

Understanding Bing’s unique algorithm helps optimize your content specifically for Bing. Unlike Google, Bing relies heavily on factors such as domain age, social signals, and multimedia content. Bing also emphasizes keyword relevance within content and URL structure. Recognizing these differences enables you to tailor your SEO efforts effectively.

For example, Bing favors websites that are verified and trusted by users, so building authority through backlinks and social engagement can boost your rankings considerably. Additionally, ensuring your site is mobile-friendly and fast will help meet Bing’s ranking factors.

Strategies to Improve Your Bing Keyword Ranking

  • Verify Your Site: Use Bing Webmaster Tools to verify your ownership and submit sitemaps for better indexing.
  • Optimize On-Page SEO: Incorporate target keywords naturally into titles, headers, URLs, and content. Use meta descriptions and schema markup to enhance visibility.
  • Create High-Quality Content: Focus on authoritative, relevant, and engaging content that truly addresses user intent.
  • Technical SEO Improvements: Fix broken links, optimize site speed, ensure mobile responsiveness, and eliminate duplicate content.
  • Build Backlinks and Social Signals: Increase your site’s authority through reputable backlinks and active social media engagement.
  • Target Less Competitive Keywords: Use keyword research tools to find niche opportunities with manageable competition.
  • Regularly Monitor and Adjust: Use tools like Fetchserp to track your rankings, analyze competitors, and refine your SEO strategies.

Implementing these tactics consistently will give your website a competitive edge on Bing and boost your keyword rankings over time.

Using Fetchserp to Track and Improve Bing Rankings

Fetchserp is an invaluable platform for SEO professionals aiming to optimize their Bing keyword rankings. With features like real-time rank tracking, SERP content analysis, and domain comparison, you can identify the gaps in your strategy and capitalize on opportunities.

Whether you want to analyze your current position or monitor competitors, Fetchserp offers the insights you need. Its API allows you to automate tracking and integrate ranking data into your dashboards—making your SEO efforts more precise and data-driven.

Start with a free 2500-credit trial to explore how Fetchserp can revolutionize your Bing SEO strategy. Accurate data and strategic insights will ensure your content reaches the right audience and climbs higher in search results.

Next Steps for Your Bing SEO Success

Improving your Bing keyword rankings is an ongoing process that combines technical SEO, high-quality content, backlink building, and continuous monitoring. With the right tools like Fetchserp and a strategic mindset, you can outperform your competitors and achieve your search visibility goals.

Explore our resources, optimize your site, verify ownership, and stay persistent. Success on Bing requires patience and precision, but the results are worth the effort—more traffic, better leads, and increased revenue.

Get Started with 2500 Free Credits